Personalised, professionally-managed stock portfolios for High Net Worth Individuals. SEBI-regulated, transparent and built for wealth creation.
Portfolio Management Services (PMS) is a professional investment service where SEBI-registered portfolio managers create and manage a customised stock portfolio on your behalf. Unlike mutual funds where your money is pooled, in PMS, you directly own the shares in your personal demat account.
PMS is designed for High Net Worth Individuals (HNIs) who want personalised attention, concentrated bets, and potentially higher returns than diversified mutual funds. The minimum investment is ₹50 Lakhs (SEBI mandate).
Think of PMS as hiring a personal chef — your meal is made exclusively for your taste. Mutual funds are like a buffet — good food, but shared with everyone.
| Year | AUM (₹ Crore) | Growth | No. of Clients |
|---|---|---|---|
| 2020 | 19,27,000 | — | ~85,000 |
| 2021 | 25,42,000 | +32% | ~1,10,000 |
| 2022 | 27,34,000 | +8% | ~1,30,000 |
| 2023 | 31,52,000 | +15% | ~1,55,000 |
| 2024 | 37,80,000 | +20% | ~1,85,000 |
| 2025 (Est.) | 44,50,000 | +18% | ~2,20,000 |
| 2026 (Proj.) | 52,00,000+ | +17% | ~2,60,000+ |
Source: SEBI PMS data, industry estimates. Figures include discretionary + non-discretionary PMS.
For investors with ₹50L+ corpus seeking alpha, personalisation and transparency.
Concentrated portfolios of 15-25 high-conviction stocks can deliver 15-25% CAGR — outperforming diversified mutual funds by 5-10% annually.
Portfolio customised to your risk profile, tax bracket, sector preferences and financial goals. No one-size-fits-all.
Stocks held in YOUR demat account. See every transaction, get real-time portfolio access and detailed monthly reports.
Unlike mutual funds, you directly own the shares. Corporate actions (dividends, splits, bonuses) come directly to you.
Tax-loss harvesting, LTCG management, and strategic profit booking to minimise tax outgo — impossible in mutual funds.
Direct access to your portfolio manager for queries, strategy discussion, and market views. True white-glove service.
| Parameter | PMS | Mutual Funds |
|---|---|---|
| Min. Investment | ₹50 Lakhs | ₹500 (SIP) |
| Ownership | Direct (your demat) | Pooled (fund's demat) |
| Customisation | Fully personalised | Standard portfolio |
| No. of Stocks | 15-25 (concentrated) | 40-80 (diversified) |
| Transparency | Real-time, full visibility | Monthly factsheet |
| Tax Efficiency | High (tax harvesting) | Limited |
| Return Potential | 15-25% CAGR | 12-18% CAGR |
| Risk Level | High (concentrated) | Moderate (diversified) |
| Best For | HNIs (₹50L+ corpus) | Everyone (₹500+) |
As per SEBI regulations, the minimum investment for PMS is ₹50 Lakhs. Some premium PMS providers may have higher minimums of ₹1 Crore or more.
Yes. All PMS providers must be registered with SEBI (Securities and Exchange Board of India). Your investments are held in your own demat account, giving you full ownership and security.
Top PMS strategies have delivered 15-25% CAGR over 3-5 year periods. However, returns are not guaranteed and depend on market conditions and strategy chosen. Past performance is not indicative of future results.
PMS typically charges: Fixed fee (1-2.5% p.a. of AUM) + Performance fee (10-20% of profits above a hurdle rate). Some offer only fixed, some only performance-based pricing.
Most PMS have no lock-in period. You can exit anytime, though some may have an exit load for early withdrawal (typically within 1 year). Recommended horizon is 3-5 years.
PMS investments are taxed like direct equity: STCG at 15% (holding < 1 year) and LTCG at 10% (gains above ₹1 lakh, holding > 1 year). Dividends taxed as per income slab.